FábioAuriemo started JHSF Company in 1972. The company is led by a competent board of directors that thrives in taking risks that the ordinary investor would avoid. JHSF deals in real estate ventures and its areas of choice are mainly shopping malls, hotels, and executive airports. JHSF mainly looks for opportunities in the market and weighs the risks against the benefits from each opportunity. However, the management takes risks because it’s only in taking risks that they can be market pioneers that have high-profit levels.
Most of JHSF activities are concentrated along Salvador, Manaus, Sao Paolo and other prestigious markets. The company concentrates on the high-end market, for these are more profitable in comparison to other markets.
One of the greatest achievements of JHSF includes the Catarina group of projects that entailed the construction of the Catarina Executive Airport and Catarina Fashion Outlet. The second phase involved the construction of luxury hotels. The company has also been involved in the construction of corporations. The Vitra building is also a huge achievement of JHSF as experts ranked the building among the best 3 buildings in the whole world. The Vitra Project also has more than 34 buildings, which are all state-of-the-art projects.
José AuriemoNeto is the current chairman and CEO of JHSF Real Estate Company. He is described as the king of luxury, as he is behind the luxurious Hotel Fasano and Daslu Boutique. Five years back, José Auriemo went to his father FábioAuriemo, the then president of JHSF and told him about 80, 000 sq. meters at the edge of Marginal Pinheiros, where he wanted to build a complex in the high-end market. The father dismissed his requests saying that the area was not fit for such developments. However, José AuriemoNeto persistently asked the father to visit the location and see its potential. Upon visiting the location, Fábio approved it, and today it’s the most prestigious ownership of JHSF.
José AuriemoNeto oversees the interests of JHSF in public developments, hotels, and office buildings. Neto is also the administrator the shopping malls portfolio that belongs to JHSF. The above mainly lies along CidadeJardim Complex, which lies in the prominent area of Sao Paulo.