It isn’t every day that a start-up company overshadows a well-established brand, but in the case of EOS, this is the exact scenario, reveals Fast Company Magazine. EOS, short for Evolution of Smooth, is a beauty care brand that is now the second-leading lip balm company in the world, surpassing weekly sales volume of Chapstick. It is shocking to many that EOS made such amazing strides, and the short time span in which they accomplished the feat. Others, however, see the greatness in the bran, even from afar.
Evolution of Smooth quickly rose to the top of the game by doing things differently. While Chapstick has been around for over 100 years, and stood as the leading lip balm brand, they didn’t make many changes through the years. And so, their lip balm became dull and boring.
EOS lip balm put their unique spin, concentrating on engaging all of a woman’s senses. The fun orb spheres in fun colors provide all-natural lip balm in fun fruit flavors that moisturize and smooth the lips. The company continually looks for ways to improve their product, listening to their customer during their creation and update of their Racked sold products.
EOS Leads the Way
When you’re a funky-fresh brand that focuses on quality, performance, and exceeding customer expectations like EOS; great things happen to you. There’s no question that EOS has started a lip balm trend that’s here to stay. Visit the EOS Facebook: https://www.facebook.com/eos/