London, like other major cities and town in the world needs services. Perhaps, this fact is what motivated Joseph Ashford Ellis, a Londoner, who had worked for various companies to start his own firm in 2014. Before Joseph started his London-based firm, he had worked for various companies where he served in a various capacities. As usual, on entry level, Ashford would start as a junior employee. However, after sometime, the UK investor would rise the ladder to becoming a company manager. It is while working in these various companies in other cities in the United Kingdom that Joseph Ashford started to think about how he’d start his own form that would use a different approach.
By the time Joseph started his firm in London in 2014, he had garnered enough experience to take charge of any company. Since he founded his firm, Ashford has remained K4 Global’s non-executive head. The business with its headquarters offers among other services public relations, strategic marketing, crisis management, concierge services for VIPs, global connectivity, event management, film production, and security services. Speaking on why he thought of starting a firm of his own, Joseph Ashford Elli said fondly that he was late to start a firm and more
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“I wish I started earlier. I started the firm to offer various services because when I was working in other companies, I realized people were not getting enough. They could spend so much money but the services they received were not at par with the amount they spent. I thought of founding a firm that would give the business a non-traditional approach,” said Joseph Ashford during an interview in uk. With experience in running various businesses for over 20 years, Joseph Ashford now wants to expand his business presence outside London. He has interests in expanding his business into places such as Latin America and Asia.